ABOUT

Abbie Franks is a Manchester-based designer and illustrator who creates nostalgic art to celebrate life’s simple pleasures. Abbie progressed from a Graphic Designer in the fashion industry to a full-time artist in 2021, one year after starting her art print business - Proper Good.


Drawing inspiration from her daily thoughts; conversations with friends; her love for food and drink and the nostalgia of her yearly travel destinations, each print collection has a distinctive style and story behind it.


Brand Story
Proper Good is a fast-growing, personality-filled home and gift brand that was born during the 2020 lockdown. The business started as a passion project from Abbie’s bedroom floor and has grown year-on-year into the worldwide market.

In 2022 Abbie began to take part in pop ups and markets across the UK, including the likes of the Trafford Centre Boots, and was blown away by the response at each event. From here the brand has seen notable growth in the wholesale market and has since been stocked by the likes of Oliver Bonas, Anthropologie and Wolf & Badger, along with independent stores across the UK, Europe, US, Australia and Canada. The Proper Good team now consists of Abbie and her two assistants Aimee and Gabs who fulfil all stockist orders from their two Manchester-based studios.

In addition to stockists, Proper Good have collaborated with brands such as Roland DG, Skinny Dip, Sweaty Betty and Papier and have been featured in editorials from British Vogue, Tatler, World of Interiors and GenLuxe.

Production

Proper Good’s stockist orders are printed on demand, framed, packed and shipped from their Manchester production studio. This in-house production allows for the team to meet high quality standards, respond quickly to any custom requests and work closely with their stockists. Artwork is giclee printed on archival matte paper which is made to last, before being framed using FSC certified mouldings that are handmade in London.

Proper Good’s online customer orders are printed and dispatched from their London-based production partner. Again using archival papers and FSC certified mouldings. By printing on-demand the team aim to create less waste and a more personalised option for customers.