HELLO!

I’m Abbie, a Manchester-based designer and illustrator who creates nostalgic art to celebrate life’s simple pleasures.

Our Story

During the 2020 lockdown, whilst working as a Graphic Designer in the fashion industry, I launched Proper Good - a personality-filled home and gift brand. The business started as a passion project but since then it has grown year on-year into the worldwide market, expanding from my bedroom floor in Manchester into homes around the world and stockists across Europe, the US, Canada and Australia. My work is now stocked by highstreet retailers likes Oliver Bonas, Anthropologie, Skinny Dip and Fenwick, along with independent stores across the world. After working solo for 3 years, the team now consists myself and my two assistants Aimee and Gabs!

PRESS

In addition to stockists, my work has been featured in editorials from British Vogue, Tatler, World of Interiors and GenLuxe. I have been lucky enough to collaborate with brands suc as Roland DG, Adobe, Sézane, Motel, Skinny Dip, Kiehl’s, Sweaty Betty & more.

OUR STUDIO

All of our stockist orders are printed on
demand and framed, packed and shipped by Gabs and Aimee in our studio. Our personal, in-house production allows for us to meet high quality standards, respond quickly to any custom requests and work closely with our stockists. Artwork is giclee printed on archival matte paper which is made to last, before being framed using FSC certified mouldings that are handmade in the UK.

Our online customer orders are printed
and dispatched by our new production partner, again using archival papers and FSC certified mouldings. By printing on-demand our team aims to create less waste and a more personalised option.