Proper Good is a fast-growing, personality-filled homeware and gift brand that is stocked by retailers across the UK, USA, Canada, Europe and Australia. Our prints and phone case designs can also be found in high street shops such as Oliver Bonas, Skinny Dip, Utility and Anthropologie. If you are interested in stocking any of the products on our website or in our catalogue, please send the following information over to

  • Store Name
  • Location
  • Brief Description of online/offline retail space

We offer postcode exclusivity on 3 month periods. Please get in touch for more information.


If you are a member of Faire and would prefer to order directly through our shop, please follow the link below.




Brand Story

Proper Good is a fast-growing, personality-filled home and gift brand that was born during the 2020 lockdown. The business started as a passion project from Abbie’s bedroom floor and has grown year-on-year into the worldwide market.

In 2022 Abbie began to take part in pop ups and markets across the UK, including the likes of the Trafford Centre Boots, and was blown away by the response at each event. From here the brand has seen notable growth in the wholesale market and has since been stocked by the likes of Oliver Bonas, Anthropologie and Wolf & Badger, along with independent stores across the UK, Europe, US, Australia and Canada. The Proper Good team now consists of Abbie and her two assistants Aimee and Gabs who fulfil all stockist orders from their two Manchester-based studios.


In addition to stockists, Proper Good have collaborated with brands such as Roland DG, Skinny Dip, Sweaty Betty, Sezane and Papier.


Proper Good have been featured in a number of editorials from British Vogue, Tatler, World of Interiors and GenLuxe.


Designed, printed and framed in Manchester using locally and ethically sourced materials.

Proper Good’s stockist orders are printed on demand, framed, packed and shipped from their Manchester production studio. This in-house production allows for the team to meet high quality standards, respond quickly to any custom requests and work closely with their stockists.

Artwork is giclee printed on archival matte paper which is made to last, before being framed using FSC certified mouldings that are handmade in London.

Proper Good’s online customer orders are printed and dispatched from their London-based production partner. Again using archival papers and FSC certified mouldings. By printing on-demand the team aim to create less waste and a more personalised option for customers.